Top 5 Beauty Retail Apps on Android in Madagascar - Q4 2022

During the fourth quarter of 2022, the top beauty retail applications on the Android platform in Madagascar exhibited diverse performance trends in terms of weekly downloads and active users. Here's a breakdown of the performance of the top 5 apps:

Representante Eudora from Grupo Boticário saw a consistent pattern in its weekly downloads, fluctuating between 11 and 17 downloads. The app's active users remained relatively stable, ranging from 56 to 67 throughout the quarter.

Purplle Online Beauty Shopping from Purplle.com experienced varying weekly downloads, peaking at 21 downloads in the week of October 3 and dropping to as low as 4 downloads by the end of December. Active users showed some fluctuation, with a notable low of 11 in late November and a recovery to 34 by early December.

Nykaa - Beauty Shopping App from Nykaa.com maintained a steady download rate, with weekly downloads consistently hovering around 6 to 8. Active users increased steadily from 10 in mid-October to 45 by mid-December, indicating growing engagement.

Boddess: Beauty Shopping App from House Of Beauty had a declining trend in weekly downloads, starting at 14 in late September and dropping to 3 by the end of December. There was no active user data available for this app.

ЛЭТУАЛЬ: косметика, парфюмерия from ALKOR & CO LLC saw minimal downloads, with weekly figures ranging from 0 to 6. Active user data was not available for this app.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.